Independent publishers thrive in China on platforms like WeChat and Toutiao. Chinese TV shows and movies are often made based on successful web novels. In China self-publishers are referred to as “We Media” both a reference to WeChat and being fan-driven. In 2020, 360 million users read articles published on WeChat public accounts. Self-publishers have always had to make sure they don’t attract the attention of Chinese censors. A regulation published January 22nd by the Cyberspace Administration of China requires accounts that “provide online news service to the public shall obtain the Internet News Information Permit and other relevant media accreditation.”
Starring Tom Merritt, Sarah Lane, Joe
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